I once found myself wondering about the transition the British youth took from wearing 'old-lady' gloves and long skirts to bold short minis and patterned suits. To me, that seems like an extreme fashion revolution, which is definitely worth an investigation.

The 'Swinging London' era of the 60's held exactly that transition, where the British youth surprised the streets with color and statement hair-dos. 
'In the 1950s youthful clothes were non-existent; I used to make my own. At that time if you were on the tube you were expected to wear a pair of gloves…It was all old lady stuff.' Vanessa Denza, buyer.

Ladies in London, 1960


For those of you who are not aware of the term 'Swinging London', here is a brief description:

Swinging London is a term applied to the fashion and culture scene which was in the 1960's. It consisted mainly of musical inspiration, Discotheques and mod fashion.

So what is it that revolutionized the street style of London in the 1960's? what were the youth all wearing during that period, including big fashion names like Twiggy.

I put together a list of inspiring style icons from the Swinging 60's London along with iconic looks and garments which we can still wear today; and what better way to start than with the queen of the mid 60's British fashion culture: Twiggy.


Twiggy became the world's biggest fashion and beauty muse, even today. Her style consisted of her signature pixie-cut which was made in 1966, and thick bold lashes. She was often dressed in striped dresses and shirts too, which I find very chic. All of these beauty and fashion trends were not something London is used to, as the pixie cut is not considered part of the norm for a woman.



Twiggy was not the only 'it girl' of swinging London in the 1960's, another influential fashion icon whose name holds utmost importance in the history of fashion is Jean Shrimpton. The British brunette is considered one of the world's first supermodels, and gained popularity during the Swinging London sensation.

Shrimpton was famous for her cat-eye makeup (which she wore to almost all shoots she appeared in), and wearing patterned garments with shear fabrics. The mini-skirt and mini-dress is also made popular by this supermodel in the 60's.

She was also often seen shot with daisies and other sorts of flowers in general, as one of her iconic Vogue covers featured part of her face covered with Daisies.

I say lets bring back the flowers on the hair movement, and the bold short dresses!




Although the pixie cut was made famous by Twiggy in 1966, the big hair and volume made statements in Swinging London. Artists like Dustry Springfield set trends with her big, voluminous hair and liner which enhanced the size of her eyes. One can say that the eyes and hair remain to be crucial parts of today's fashion even, just like in the 60's in London.


Swinging London: a fashion revolution; where everything was made bolder, and bigger. Colors were everywhere, and music became a sensation. Perhaps what I admire the most about mod fashion is the freedom it gave the youth to express their 'youth', whether it's with color, patterns, or music. It's an era where being young meant being alive, and that was - to many - expressed in terms of the fashion one wears or the art one follows.